Q: What inspires your brand's designs?
A: Inspiration comes from everything that surrounds me: the beauty of the beach in the early morning, the sun, summer, friends and even a conversation.
Essentially, each collection I create has a concept and everything grows from that idea or ideas. For example, my latest collection, 'The Wild Within', is inspired by an exotic, wild jungle and the animals that inhabit it. This cohesive collection showcases a glamorous, but very wearable range of swimwear created to make women feel comfortable and confident.
Q: Describe some of your past swim collections.
A: Our first collection was inspired by the glamour and disco sentiment of the '70s with plunge neck one-pieces and lace-up, but structured, strapless pieces created from black putty, animal prints and sparkling fabrics.
Last year's collection, 'A Dawn of A New Day', was about new beginnings, growth and embracing change. It possessed a strong nature component with soft pastel shades representing the new buds and flowers of spring, as well as snake prints.
Our current collection, 'The Wild Within', is about releasing one's wild side, with black and white tribal print, popping pinks and yellows, floaty animal print kaftans and lacey beach ponchos.
Q: What does it take to run a swimwear label in Australia?
A: It takes passion and the desire to create; I love swimwear and creating pieces for confident and sexy beach loving babes. You also need a good PR agent who can create brand visibility in the market. Finally and critically, you must possess good business sense. The reality is that only a small part is creating the dream and then there is everything else involved in a business, for example, marketing, finance, production, admin etc.
Q: Describe the essence of the woman who wears your brand?
A: She is beautiful from the inside out; as I am always telling my four year old daughter, beauty comes from the heart.
She is a beautiful person, who is elegant, confident, self assured and fun loving. She has a love for others and a kind, genuine way of being. She is not defined by age, demographic or physiology but by her attitude. She is inspiring.