the door creaks open to reveal the inside of a chic Surry Hills terrace, I am
greeted by a stunning, tall, blonde with a welcoming smile. The woman standing before me is Gemeli Power;
a dynamic and vibrant young designer determined to conquer the Australian
fashion scene with her made-to-order evening, resort and swim wear.
signature evening wear is inspired by haute couture and theatrical dress. Her gowns appeal to the sophisticated, stylish
and daring young woman; they unleash the seductress within.
her diversity as a designer and drawing inspiration from the colour and designs
of her evening wear collection, Power recently launched her diffusion lines Jimmy
Lee Beach Club and Jimmy Lee Swim. These
are designed for clientele seeking glamorous swim and resort wear to wear in
the corridors and poolside at a magnificent hotel (think the Hotel Martinez in
of Power's designs are made in Australia and can be custom made in various
colours and fabrics. The personalisation
of her designs, which are exclusively modified to the requirements of each
customer, allow her to offer a point of difference in an oversaturated market
of mass-produced product.
I interviewed this
energetic, driven and passionate designer about her label, style influencers