What do you get when you combine story-telling with planet-saving style? You get Fashion Hound, of course!
With an obsession for animals, vintage and all things ‘chiconomic’, former Totally Wild presenter, Faye De Lanty, has combined her loves to inspire a reduction in the world’s fashion-footprint.
Fashion Hound is an initiative squarely focused on re-purposing pre-loved clothing into wearable on-trend ensembles, proving ‘second-hand fashion can be sexy and slick’.
NSS recently caught up with the beautiful, bright and bubbly De Lanty to talk about Fashion Hound and its collaboration with the Salvation Army. She also offers helpful advice on how to develop your own eco-chic style!
Q: Faye, tell us the story behind Fashion Hound.
A: They say necessity is the mother of all invention… and Fashion Hound certainly came about because of that! While I've always been into vintage, antiques and thrift shopping, when I was living overseas – on my hustle and low on cash – I amped up the second hand shopping because I had to. People kept asking me where I got my looks from so I thought… hmmm… maybe there’s something here?
It was my dream to combine my love of story telling with my absolute obsession for style. I never thought it would grow four-legs so strong!
Q: How did you come to develop such a strong affinity for eco-fashion?
A: My background is in environmental kids TV… I was a presenter/producer on Network Ten’s Totally Wild for ten years. I guess that connection to mother earth has always been intrinsic to me!
Q: We want to know all about you! Divulge please!
A: How long do you have (laughs)?! Well, it’s been a pretty cool journey thus far with lots of interesting twists and turns along the way... but what I have discovered is that we really need to love ourselves first. Then, we should find a way to make our passion our work! I also think we should serve humanity while doing that – in whatever forms resonate for you. Fashion is a hugely influential platform and I believe we should all use our power to make it purposeful. It took some time to get here, but I feel Fashion Hound is my life’s work and what I was put here on this earth to do.
I love thrift shopping [obviously!], New York City, anything with feathers or to do with angels, British Vogue, Art Deco, Led Zeppelin, candles, cuddles with my man Lee and dogs – in fact, I actually think I'm part dog!
Q: What are your views on the current manufacturing methods being used by top designers in the fashion industry?
A: I think, in recent years, there has been a strong shift towards a more eco-conscious mind set. There has to be; especially after disasters like the Bangladesh fashion factory fires. The positive outcome of such a tragedy is that brands are now stepping-up and taking responsibility for their production values.
Greenpeace has done some wonderful work too with pushing brands like H&M and Zara to denounce or admit their toxic fashion production. Some labels have seen the error of their ways, while others still need to have a good look in the mirror.
Q: How do you go about re-purposing an outfit? What inspires you?
A: I’m inspired by seasonal collections, things I see in magazines/websites, street style, eras and world defining events like wartime/soldiers. I love the military look – it resonates with my warrior/fashion fighter spirit. I also love the ‘I don’t care cool’ of Emmanuel Alt and adore the Balmain aesthetic. I see something, it hits me; I see how I can recreate it!
Q: What does style mean to you?
A: Story, inspiration, ideas, purpose and opportunity!
Q: Describe your personal style aesthetic.
A: It’s definitely changed over the years. I used to be very glam rock, bohemian and a bit crazy style wise to be honest, but I’ve organically toned it down as I have matured. I have kept a dash of the eclectic and encouraged it to grow up a little. I love the classics – a great trench, a cool boyfriend jean and a killer tux jacket (mine just sometimes has a vintage, ripped or embellished edge to it). So perhaps you could label my style ‘organised eclectic’?
Q: What’s your ‘fashion mantra’?
A: 'Not fitting in can be a very good thing!'
I spent ages trying to gel with a certain side of fashion, always feeling like something wasn’t quite right. Now I know why… I just wasn’t meant to!
Q: You have a regular TV segment on Channel 9 mornings; what approach do you take with these?
A: My regular segments are always about showing people how to be more conscious of the planet and their budget. I show viewers second-hand can absolutely be stylish, sexy and chic!
Q: Tell us about some of the other creative initiatives Fashion Hound is part of.
A: I work very closely with the Salvation Army (the ‘Salvos’) as their ambassador and, together, we do all kinds of exciting eco-fashion initiatives! Check out what we just did in Brisbane @ http://fashionhound.tv/eat-drink-thrift/. I also recently finished a series of eco-styling workshops for the Salvos stores retail staff. This was so inspiring and fulfilling.
We are also about to launch an e-boutique. I have done all the sourcing and styling for that – the looks are awesome, if I do say so myself!
Oh… and National Op Shop Week is just around the corner. I have created a gorgeous thrift shop parade to be held in Martin Place, Sydney on August 25. I am one of the brand ambassadors for the week.
Q: How do you go about sourcing all of your second-hand pieces?
I’m a thrift-shopaholic and vintage nut so I am always at it! Nothing makes me happier actually – well, except for dogs and NYC! In Sydney, the Salvos store in Darlinghurst is an awesome place to shop. I also love Crown Street [a street in the Sydney suburbs of Darlinghurst and Surry Hills] for killer vintage – especially Zoo Emporium.
Visit my website and download my e-book for free to find a huge list of my favourite vintage haunts in Australia, New York and London!
Q: As an eco-stylist, can you give NSS readers some tips on putting together on-trend outfits using re-purposed/second-hand attire?
A: Start with the fashion fundamentals, ‘aka’ great basics like a black tux, boyfriend jean, a worn in white tee and build from there. I use celebrity pics and magazines as inspiration. I see a look I like, take it with me to the store and replicate it with vintage and thrift. Check out my e-book for more details.
Q: So, I guess our final and obvious question is what’s next for Fashion Hound?
I’m off to meet with the Salvation Army in NYC and look at opportunities for Fashion Hound over in the US. I also want to promote our alliance in the US media. For Oz, I’m organising some super cool events for 2015.
And… on top of all of that, I’d like to find my next four-legged Fashion Hound and maybe have one with two legs as well ;-) Time will tell!
Find out more about Fashion Hound and download Faye De Lanty’s e-book @ www.fashionhound.tv
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