‘Elegantly feminine and fashion savvy’ are the words used by WA-based designer and blue-eyed beauty, Natalie Rolt, to describe her dynamic ready-to-wear fashion and swimwear label, Natalie Rolt Designs.
With a loyal following on Facebook and Instagram, Rolt’s label rapidly outgrew its modest market stall at the Fremantle Markets into a chicly decorated Perth-boutique and internationally accessible online store.
Rolt has fashionistas Australia-wide squealing for her stylishly daring dresses in colourful and playful prints, being the highlight of her collections.
NetStyleShopper managed to steal a few minutes of the very industrious Rolt's time, as she admits to thriving on the adrenaline rush of ‘pushing everything to the last second’!
Q: Nat, I want to know about you. Where are you from and what are some of your interests?
A: I'm a Mandurah-born girl now located in Perth living close to my boutique. I literally am in the studio all day every day sewing, so any spare time I have I spend it with my friends, family and boyfriend!
Q: What about fashion appeals most to you?
A: I don't find fashion itself to be what appeals to me; rather it’s being able to create anything I want and having a wardrobe of my own designs. Seeing my girlfriends and customers wearing my pieces is the cherry on top of the cake!
Q: How did you start out in the industry?
A: My textile teacher, Mrs Lily, encouraged me to enter the Apex Australia Teenage Fashion Awards, so I spent months learning how to sew from my Nan, Mimi. The gown I made for the awards took me all the way to Sydney for the finals and the whole experience automatically cemented the career path I wanted to take!
Q: How do you go about designing and creating your pieces?
A: I design my monthly collections by inundating my studio table and fluffy carpet with magazine cut-outs. I also create inspiration albums on my laptop and phone. Once I know what direction I am heading in, I go fabric shopping to view what is out there. I then come back and finalise all of the designs, order materials and, of course, sew, sew, sew!
Q: Are you inspired by anything in particular?
A: I draw my inspiration from what I am loving in the moment of designing.
Q: Do you have a favourite designer?
A: I do. I love the Sass & Bide girls! I love how they built and grew their label from market stalls to where they are now. They are truly inspiring.
Since I started my own label at the Fremantle Markets, I hope to follow in their footsteps to become another designer who successfully develops their business from market stalls into a thriving fashion label.
Q: What does the word ‘style’ mean to you?
A: To me, style is what a complete outfit looks like from head to toe. It’s about creating 'outfit envy'.
Q: Describe your personal style aesthetic.
A: I'm a colour-loving girl! I love prints and beautiful materials that I can fall in love with straight away. Everyone loves the confident girl walking through the city or down the street wearing a beautiful bold colour or crazy print. It’s eye-catching and creates a happy vibe that people enjoy seeing.
Q: Which celebrity do you dream of seeing in your creations?
A: Supermodel, Candice Swanepoel. Her whole persona, energy and love of looking healthy and happy is the exact girl I want wearing and representing my label.
Q: What’s your natural high?
When I see or get tagged in the photo of a well-known person wearing my designs!
Check out Rolt’s online store @ http://natalierolt.com/
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