The Alexa

“A phenomenon” is how Anna Wintour, editor of US Vogue, describes model, TV presenter, print journalist and style icon Alexa Chung.

Born in Hampshire England in November 1983, Chung’s striking looks - a fusion of her British and Chinese heritage - and innate style-ability have made her iconic.

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She is the ultimate 'style muse' for various fashion designers due to her aptitude for combining vintage and modern designer pieces to achieve the perfect balance of "street chic" and glamour. 

Chung has modeled for numerous international brands, including DKNY Jeans, Vivienne Westwood, Italian sneaker brand Superga and Australian fashion label Antipodium. 

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In her role as contributing editor of British Vogue, she has interviewed some of the fashion industry’s most influential designers, including Karl Lagerfeld and Christopher Kane.


A frequenter of best dressed lists and the recipient of the British Style Award for three years running at the British Fashion Awards, it is rare for Chung not to be seen sitting front row at a runway show wholly entrenching herself in the fashion scene. 

Most of you will know of Alexa Chung without even realising it.  She is the inspiration behind Mulberry’s 2009 handbag, the “Alexa”.  A creation that makes Chung simply...unforgettable.

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