After years of helping other labels grow and develop, designer Louise Bond finally indulged in her own pipedream to create a fashion-forward swimwear label with a sports luxe aesthetic.
Named after the atoll in the Marshall Islands – the location at which the United States controversially commenced nuclear weapons testing in the late 1940s – Bikini Atoll carries the spirit of its namesake.
Bikini Atoll's boldly composed colour palettes, innovative prints and exquisite cuts continually test the boundaries of fashion conventions.
NSS Editor, Michelle Larin, recently talked with Bond about her label, which is steadily making waves in the fashion world.
Q: Louise, tell me, what fuels your passion for swimwear?
A: Creating new and innovative designs. I personally despise seeing brands replicate each other, so I guess you could say that in itself fuels a fire within me to be different. Of course, there is only so much you can do with a string bikini, but I strive to avoid duplicating other people’s designs.
Q: What philosophy does the Bikini Atoll brand embody?
A: For me, Bikini Atoll is about designing garments that people feel comfortable AND look amazing in. Not every body is built for a skimpy bikini, but many are! I try to include a piece to suit everyone in my collections.
Q: How would you describe your brand’s aesthetic?
A: Elegant and refined.
Q: And your brand’s fit?
A: Fit is a very important part of what we do. I began my swimwear career with a swimwear fit specialist. Our brand fits a broad range of women and we are constantly working on that aspect of our garments.
Q: Where is your swimwear made and from what fabrications?
A: All of our pieces are currently made in Perth, Western Australia from Lycra and Neoprene. I recently created a piece using clear plastic panels for a parade – I love experimenting with different materials!
Q: From where do you draw inspiration for your collections?
A: I can be inspired by anything! My latest collection is inspired by Marie Antoinette and the style of the French Revolution. My very first collection was inspired by the girls from James Bond; feminine, sexy and strong!
I find that I look towards couture for much of my inspiration and then attempt to translate certain design elements from that into my bathers.
Q: What does it take to run a swimwear label in Australia?
A: You need to be constantly aware of the changing market. So many factors influence fashion trends these days. Thanks to social media and the internet, fashion moves very fast. In saying that, I haven’t seen what we are doing in the Australian market before – and neither has my patent attorney ;-)
Q: Describe the essence of the woman who wears Bikini Atoll swimwear?
A: She is confident, fashion forward and fun.
Bikini Atoll swimwear revolves around the combination of luxury and an active lifestyle. The bathers need to be suitable for both. Sports luxe is very much what Australian swimwear is about.
Q: If Bikini Atoll was a woman, where would she spend her holidays?
A: Santorini in Greece, for sure.
Q: What do you love most about Australian summers and beach culture?
A: I love that the sun sets later so I can enjoy the warm weather for longer. I love BBQ’s and summer drinks. Many activities are centered around the beach these days - from concerts to art installations. You can literally enjoy the beach every day in summer with something new to look at.
Q: Are there any new projects on the horizon for Bikini Atoll?
A: An exciting collaboration with a couture designer from the Middle East! More will be revealed in time.
Bikini Atoll swimwear is available to purchase online at: http://www.bikiniatollswimwear.com/
A big thanks to Sonja Stindl at elise garland public relations for arranging this interview.
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